About Madu


Kachiside Madu

Kachiside Madu Is a photographic activist and sports photographer from Valley Hi, Sacramento. His commitment towards social justice and community empowerment began at the early age of 8 years old. Madu’s childhood experiences and schooling in Psychology and School Counseling ignited a desire to accurately depict communities that America has historically falsified through mass media.


In 2016, Make It Madu was founded on the principles of humanity, community, and social justice. Iconic storytellers from the likes of Gordon Parks, Jamel Shabazz, Spike Lee, and Ava DuVernay are paving the way for upcoming storytellers. Madu’s work is created to uplift communities, debunk societal stereotypes, spark change, and empower our future leaders of tomorrow.


Through that lens of focus, his work has been exhibited in the Crocker Art Museum and the Brickhouse Art Gallery. “When it’s all said and done, I want people to feel something when they see my work. Humanity begins with perspective and understanding. I hope my work can provide some insight into said perspective.”


Welcome to Make It Madu!

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